What is direct selling and it's future?

Direct selling is one of the oldest forms of selling in existence today. It is estimated that India’s direct selling business will reach INR 64,500 crore in 2025. Direct selling has emerged as the foremost industry in more than 100 countries with revenues ranging from 150-180 billion.

In a connected world, technology has given us the leverage that was not present before. Traditional marketing has given the way to eCommerce sector that facilitates selling using the Internet as the communication medium. This communication and transaction are facilitated by using direct selling software.

If we look at the data generated by an MLM software company , you will find that the direct selling business is growing by leaps and bounds. Billionaire investors such as Donald Trump, Warren Buffet and others have invested millions of dollars into the direct selling industry.




Data Related to Direct Selling

In a recent report published by KPMG and FICCI, it was stated that the direct selling industry in India may grow to at least INR 645 billion by the year 2025. Most of this growth can be attributed to the increase in user perception and the advent of new technologies such as direct selling software.

In the report, it was also stated that the direct selling businesses experienced a 16% growth rate in the past 5 years with a boatload of potential for growth in the future. These figures not only instil confidence in the users but also promises huge returns for existing as well as new entrants in the market.

An MLM software company specialises in developing software’s that helps you in setting up a direct selling business and ensure high growth in the future. The government too is pushing new reforms and programs that enhance business growth and promote entrepreneurship in the country.

An MLM software forms the backbone of any direct selling business in India. As of now, the direct selling business in India is witnessing a growth pattern and there are assumptions, based on the past industry performance, that the potential in this sector is enormous.

It is advised that you enter any industry when it is in the growth stage, and so is the direct selling industry. Fueled by cutting edge technologies MLM software’s developed by an MLM software company, the industry is bound to grow tremendously in the future.

Impact of Direct Selling on the Nation’s Economy

The impact that network marketing companies have on the nation’s economy is enormous. Countries like the U.S.A., Japan, China, etc. have a successful, self-sustaining & well-established network marketing companies in place. This is where an MLM software company can help India in establishing a unique & highly profitable direct selling industry.

In the US alone, direct selling companies have generated revenues north of $44 Billion in 2019 and generated 0.84 million jobs across the country. Efficient deployment of a customized MLM software has gone a long way in sustaining this tremendous growth. Huge corporations in the developed economies shifted from a traditional marketing approach to network marketing years ago that drove the network marketing industry to where it is today.

India, as a developing nation is yet to experience a direct selling business of those scales so it is in your best financial interest to get on the bandwagon now and reap the benefits later. You must choose the right direct selling software developed by a reputed MLM software company that ensures to bring efficiency in your business.

Scope of a Direct Selling Business in India

In a country as populous as India, it is a tedious task to ensure employment for every job seeker. With over 12 million people entering the country’s workforce every year, it is just a dream for many find the job, let alone the right job for them.

An MLM software company can develop customized direct selling software that caters to specific consumer demographics. An MLM software or direct selling software can greatly enhance the business prospects in the network marketing business and generate employment for millions of people directly.

Since Direct Selling businesses usually require minimal investment and involve only a small amount of risk, it is one of the best available options that you look at to enhance your business prospects and generate a significant amount of revenue.

Key Factors driving the Direct Selling Business

There are a host of factors that have driven the success of the direct selling business. The culmination of technology by an MLM software company through advanced direct selling software has greatly affected the growth of the direct selling business.

Let’s have a look at the various factors are helping the network marketing business.

•    A source of recurring income: A network marketing business requires people to sign up more people as a means to make money. Whenever any of your recruits bring new people into the network, you make more money. This allows the direct selling business to generate passive income without any further efforts.

•    Freelance entrepreneurship: You decide when you work. Direct selling software can help you in keeping track of your performance and income metrics and you get the flexibility to decide when you want to work. You only work as per your availability with focus on other aspects of your life, in tandem.

•    Fewer investment results in a low risk: Network marketing businesses require an initial investment to get enrolled in the market and this amount is low. This low upfront investment results in a low-risk level for your MLM business.

•    Side income source: Since a direct selling software developed by an MLM software company can automate most of your business aspects, you get the flexibility of starting another venture or getting a full-time regular job. Choosing the right MLM software company for your venture is crucial to ensure the success of your direct selling business.

Conclusion

Facilitated by the right direct selling software developed by the right MLM software company, you can easily start your own direct selling business. Not only does the sector promise immense growth potential, data has shown that it is not only sustainable but also a reliable source of income for people in the developed economies.

The right direct selling software can lead your business to grow and generate enormous revenue for you and your recruits. It is about time that the network marketing industries in India evolve and enhance the financial prospects of millions of individuals.

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